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Privacy policy

Last updated: 1 November 2026

Who we are

Spotted by B is run by Kaufman Add Ventures Ltd, registered in England and Wales, company number 16467234 ("we", "us"). We are the data controller for the information you give us on this website. Contact: hello@spottedbyb.com

What we collect

When you join the waitlist: your email address.

Why we use it

To send you your beta invite and occasional updates about Spotted by B. We use it for nothing else, and we never sell it.

Our legal basis

Your consent, which you can withdraw at any time by emailing us or using the unsubscribe link in any email.

Who handles it for us

Our form provider (Formspree) receives and stores the waitlist, our website host serves this site, and our email provider sends our emails. They only process it on our instructions.

How long we keep it

Until you unsubscribe or ask us to delete it, or until 12 months after the beta opens if you haven't joined, whichever comes first.

Your rights

You can ask to see, correct or delete your details, or withdraw consent, by emailing hello@spottedbyb.com. If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office (ico.org.uk).

Cookies

This website doesn't use tracking or advertising cookies.

When the app opens

The Spotted by B app will have its own privacy policy, covering photos, try-ons and everything else it uses. You'll see it before you sign up.

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